Slavery And The New World - 947 Words

Slaves transition to the New World was at times isolating and difficult. As they transitioned to the New World they experienced terrifying and sometimes inhumane treatment. Slaves dealt with loneliness when their families were separated because they were sold or because of situations where the owners were controlling their lives. Before becoming a slave African Americans were first kidnapped from their homes. The kidnapping process was fast. There was hardly any chance given to scream or fight back against the kidnapper. Their journey was â€Å"to travel, sometimes by land, sometimes by water, through different countries and various nations† (Pearsons, 2011, 149). The slaves transatlantic voyage was called the â€Å"middle passage† (Berkin, Cherny, Gormly, Miller, 2013, 82). This middle passage was â€Å"a nightmare of death, disease, suicide, and sometimes mutiny† (Berkin, Cherny, Gormly, Miller, 2013, 82). The waters near West Africa were known as the à ¢â‚¬Å"white man’s grave† because so many white officers and crews of the slave ships died because of diseases and were buried at sea (Berkin, Cherny, Gormly, Miller, 2013, 82). While the death toll of the crew was great in numbers. The deaths of the black slaves aboard were far greater. These slave ships were hotbeds for many diseases such as â€Å"scurvy, yellow fever, malaria, dysentery, small pox, measles and typhus† (Berkin, Cherny, Gormly, Miller, 2013, 83). A crewman recorded anywhere from eight to ten slaves were dead everyShow MoreRelatedThe Slavery Of The New World971 Words   |  4 PagesFor slaves the transition to the New World was at times isolating and difficult. There were rotten, terrifying, and sometimes inhumane experiences that the slaves’ experienced as they transitioned to the New World. Slaves dealt with loneliness when their families were separated because they were sold or because of situations where the owners were controll ing their lives. Before becoming a slave African Americans were first kidnapped from their homes. The kidnapping process was fast. There wasRead MoreThe Establishment Of New World Slavery1848 Words   |  8 Pagesof this new world slavery began with an important agricultural discovery in the British colony of Jamestown. It was here that John Rolfe discovered that the Caribbean tobacco seed yielded a unique tasting smoke which lead to the first cash crop of the new world and their first opportunity to strike it rich. This discovery however did not come without its share of problems, the main one being the lack of workers to clear the land and tend the fields. This shortage of workers lead to a new form ofRead MoreAfrican American Slavery And The New World Essay1453 Words   |  6 PagesIn a world not fully discovered tou can only imagine the amount of cruelty that played a part in the claiming of In a world not fully discover you can only imagine the amount of protein that played a part in claimi ng of new lands, people, ideas, and products. 5 major empires that helped build the Atlantic world were the british,french,spanish, portugese and the dutch. With may of these empires at their peek or trying to reach it there was alot of labor that needed to take place. Most of the laborRead More Legitimating Conquest and Slavery in the New World Essay1479 Words   |  6 PagesAtlantic Ocean to Asia. This 1492 voyage turned out to be a discovery of another continent, America. Columbus thought that he had reached East Indies, but was in fact, in the Caribbean. The native people that inhabited the island were curious to see these new visitors and came out to greet them. The natives or ?Indians? as Columbus called them were friendly and generous people, giving gifts to the European travelers. Soon after the arrival, the Europeans started to take over and take what they pleased. AsRead MoreAfrican Slavery And The New World s Demographic Profile1014 Words   |  5 Pagesventuring propri etors or joint-stock companies. Yet, whatever the reason for coming, whatever the type of colony, when English settlers arrived they encountered native populations and Spanish and French settlements. Significantly, African slavery altered the New World s demographic profile in the early 1600s. Interacting cultures within distinct geographic settings and economic circumstances resulted in unique histories for early colonies such as Roanoke, Jamestown, Plymouth and South Carolina. SouthRead MoreSlavery Around the World Essay1589 Words   |  7 Pageslearned about slavery in many parts of the world. I have learned some new things about slavery that I had never been taught before. Slavery has been a major stab wound to the heart of the world ever since it first existed. Slavery has caused years of turmoil and depression to large ethnic groups of people who have done nothing to deserve what came to them. The sad part about the whole slavery situation is that, it was never completely abo lished from the world. Maybe on paper slavery may have beenRead MoreAfrican Americans and Cotton Fields1233 Words   |  5 PagesWhen we think about slavery we perceive it to be African Americans working on a cotton field, but where did that perception come from and where did slavery begin in North America? Slavery has been one of the longest standing legal systems used throughout history. History shows that the first settlers in North America, both the Vikings and Native Americans, were the first cultures to practice slavery in the area. Slavery continued through early modern history, aiding in the discovery of North AmericaRead MoreThe Economic And Racial Aspects Of Slavery1235 Words   |  5 Pages The Economic and Racial Aspects of Slavery Leo Kirkpatrick Baird US History I Mrs. Clark November 9, 2015 Slavery has stood the test of time; slaves were used in Mesopotamia even before they were conquered by the First Persian Empire in 539 BCE. In the Roman Empire slaves were about 10% of the total population of the Empire. The need for labor in the New World caused about 10.7 million Africans to be shipped over to become slaves. The mass usage of slaves from the 2nd millennia BCERead MoreEquiano s Journey Of A Slave1522 Words   |  7 Pagesin Africa and the New World in regards to slavery his view is not as simple as a one sided condemnation. Equiano, one moment was free and the next was being kidnapped and taken into this world where he felt he did not belong. Slavery is something that now is thought about in hate and disgust, but was the â€Å"it thing† back in the 1800s. Equiano started his slave life in Africa, however the difference between his experiences throughout Africa and his experiences through the New World are completely differentRead MoreThe Sex Trade: Slavery and Prostitution Essay1387 Words   |  6 PagesIndividuals around the world are faced with inhumane treatments and conditions daily. â€Å"Traffickers use force, fraud or coercion, including techniques such as containment, beatings, rape, confiscation of documents, debt bondage, false owners of employment, and threats of harm† in order to maintain control over their slaves (Potocky, 2010). Sex trade is a global problem presently and will increase throughout the world if nothing is done to prevent and eliminate it. Sex slavery is a type of prostitution

Slavery And The New World - 947 Words

Slaves transition to the New World was at times isolating and difficult. As they transitioned to the New World they experienced terrifying and sometimes inhumane treatment. Slaves dealt with loneliness when their families were separated because they were sold or because of situations where the owners were controlling their lives. Before becoming a slave African Americans were first kidnapped from their homes. The kidnapping process was fast. There was hardly any chance given to scream or fight back against the kidnapper. Their journey was â€Å"to travel, sometimes by land, sometimes by water, through different countries and various nations† (Pearsons, 2011, 149). The slaves transatlantic voyage was called the â€Å"middle passage† (Berkin, Cherny, Gormly, Miller, 2013, 82). This middle passage was â€Å"a nightmare of death, disease, suicide, and sometimes mutiny† (Berkin, Cherny, Gormly, Miller, 2013, 82). The waters near West Africa were known as the à ¢â‚¬Å"white man’s grave† because so many white officers and crews of the slave ships died because of diseases and were buried at sea (Berkin, Cherny, Gormly, Miller, 2013, 82). While the death toll of the crew was great in numbers. The deaths of the black slaves aboard were far greater. These slave ships were hotbeds for many diseases such as â€Å"scurvy, yellow fever, malaria, dysentery, small pox, measles and typhus† (Berkin, Cherny, Gormly, Miller, 2013, 83). A crewman recorded anywhere from eight to ten slaves were dead everyShow MoreRelatedThe Slavery Of The New World971 Words   |  4 PagesFor slaves the transition to the New World was at times isolating and difficult. There were rotten, terrifying, and sometimes inhumane experiences that the slaves’ experienced as they transitioned to the New World. Slaves dealt with loneliness when their families were separated because they were sold or because of situations where the owners were controll ing their lives. Before becoming a slave African Americans were first kidnapped from their homes. The kidnapping process was fast. There wasRead MoreThe Establishment Of New World Slavery1848 Words   |  8 Pagesof this new world slavery began with an important agricultural discovery in the British colony of Jamestown. It was here that John Rolfe discovered that the Caribbean tobacco seed yielded a unique tasting smoke which lead to the first cash crop of the new world and their first opportunity to strike it rich. This discovery however did not come without its share of problems, the main one being the lack of workers to clear the land and tend the fields. This shortage of workers lead to a new form ofRead MoreAfrican American Slavery And The New World Essay1453 Words   |  6 PagesIn a world not fully discovered tou can only imagine the amount of cruelty that played a part in the claiming of In a world not fully discover you can only imagine the amount of protein that played a part in claimi ng of new lands, people, ideas, and products. 5 major empires that helped build the Atlantic world were the british,french,spanish, portugese and the dutch. With may of these empires at their peek or trying to reach it there was alot of labor that needed to take place. Most of the laborRead More Legitimating Conquest and Slavery in the New World Essay1479 Words   |  6 PagesAtlantic Ocean to Asia. This 1492 voyage turned out to be a discovery of another continent, America. Columbus thought that he had reached East Indies, but was in fact, in the Caribbean. The native people that inhabited the island were curious to see these new visitors and came out to greet them. The natives or ?Indians? as Columbus called them were friendly and generous people, giving gifts to the European travelers. Soon after the arrival, the Europeans started to take over and take what they pleased. AsRead MoreAfrican Slavery And The New World s Demographic Profile1014 Words   |  5 Pagesventuring propri etors or joint-stock companies. Yet, whatever the reason for coming, whatever the type of colony, when English settlers arrived they encountered native populations and Spanish and French settlements. Significantly, African slavery altered the New World s demographic profile in the early 1600s. Interacting cultures within distinct geographic settings and economic circumstances resulted in unique histories for early colonies such as Roanoke, Jamestown, Plymouth and South Carolina. SouthRead MoreSlavery Around the World Essay1589 Words   |  7 Pageslearned about slavery in many parts of the world. I have learned some new things about slavery that I had never been taught before. Slavery has been a major stab wound to the heart of the world ever since it first existed. Slavery has caused years of turmoil and depression to large ethnic groups of people who have done nothing to deserve what came to them. The sad part about the whole slavery situation is that, it was never completely abo lished from the world. Maybe on paper slavery may have beenRead MoreAfrican Americans and Cotton Fields1233 Words   |  5 PagesWhen we think about slavery we perceive it to be African Americans working on a cotton field, but where did that perception come from and where did slavery begin in North America? Slavery has been one of the longest standing legal systems used throughout history. History shows that the first settlers in North America, both the Vikings and Native Americans, were the first cultures to practice slavery in the area. Slavery continued through early modern history, aiding in the discovery of North AmericaRead MoreThe Economic And Racial Aspects Of Slavery1235 Words   |  5 Pages The Economic and Racial Aspects of Slavery Leo Kirkpatrick Baird US History I Mrs. Clark November 9, 2015 Slavery has stood the test of time; slaves were used in Mesopotamia even before they were conquered by the First Persian Empire in 539 BCE. In the Roman Empire slaves were about 10% of the total population of the Empire. The need for labor in the New World caused about 10.7 million Africans to be shipped over to become slaves. The mass usage of slaves from the 2nd millennia BCERead MoreEquiano s Journey Of A Slave1522 Words   |  7 Pagesin Africa and the New World in regards to slavery his view is not as simple as a one sided condemnation. Equiano, one moment was free and the next was being kidnapped and taken into this world where he felt he did not belong. Slavery is something that now is thought about in hate and disgust, but was the â€Å"it thing† back in the 1800s. Equiano started his slave life in Africa, however the difference between his experiences throughout Africa and his experiences through the New World are completely differentRead MoreThe Sex Trade: Slavery and Prostitution Essay1387 Words   |  6 PagesIndividuals around the world are faced with inhumane treatments and conditions daily. â€Å"Traffickers use force, fraud or coercion, including techniques such as containment, beatings, rape, confiscation of documents, debt bondage, false owners of employment, and threats of harm† in order to maintain control over their slaves (Potocky, 2010). Sex trade is a global problem presently and will increase throughout the world if nothing is done to prevent and eliminate it. Sex slavery is a type of prostitution

Slavery And The New World - 947 Words

Slaves transition to the New World was at times isolating and difficult. As they transitioned to the New World they experienced terrifying and sometimes inhumane treatment. Slaves dealt with loneliness when their families were separated because they were sold or because of situations where the owners were controlling their lives. Before becoming a slave African Americans were first kidnapped from their homes. The kidnapping process was fast. There was hardly any chance given to scream or fight back against the kidnapper. Their journey was â€Å"to travel, sometimes by land, sometimes by water, through different countries and various nations† (Pearsons, 2011, 149). The slaves transatlantic voyage was called the â€Å"middle passage† (Berkin, Cherny, Gormly, Miller, 2013, 82). This middle passage was â€Å"a nightmare of death, disease, suicide, and sometimes mutiny† (Berkin, Cherny, Gormly, Miller, 2013, 82). The waters near West Africa were known as the à ¢â‚¬Å"white man’s grave† because so many white officers and crews of the slave ships died because of diseases and were buried at sea (Berkin, Cherny, Gormly, Miller, 2013, 82). While the death toll of the crew was great in numbers. The deaths of the black slaves aboard were far greater. These slave ships were hotbeds for many diseases such as â€Å"scurvy, yellow fever, malaria, dysentery, small pox, measles and typhus† (Berkin, Cherny, Gormly, Miller, 2013, 83). A crewman recorded anywhere from eight to ten slaves were dead everyShow MoreRelatedThe Slavery Of The New World971 Words   |  4 PagesFor slaves the transition to the New World was at times isolating and difficult. There were rotten, terrifying, and sometimes inhumane experiences that the slaves’ experienced as they transitioned to the New World. Slaves dealt with loneliness when their families were separated because they were sold or because of situations where the owners were controll ing their lives. Before becoming a slave African Americans were first kidnapped from their homes. The kidnapping process was fast. There wasRead MoreThe Establishment Of New World Slavery1848 Words   |  8 Pagesof this new world slavery began with an important agricultural discovery in the British colony of Jamestown. It was here that John Rolfe discovered that the Caribbean tobacco seed yielded a unique tasting smoke which lead to the first cash crop of the new world and their first opportunity to strike it rich. This discovery however did not come without its share of problems, the main one being the lack of workers to clear the land and tend the fields. This shortage of workers lead to a new form ofRead MoreAfrican American Slavery And The New World Essay1453 Words   |  6 PagesIn a world not fully discovered tou can only imagine the amount of cruelty that played a part in the claiming of In a world not fully discover you can only imagine the amount of protein that played a part in claimi ng of new lands, people, ideas, and products. 5 major empires that helped build the Atlantic world were the british,french,spanish, portugese and the dutch. With may of these empires at their peek or trying to reach it there was alot of labor that needed to take place. Most of the laborRead More Legitimating Conquest and Slavery in the New World Essay1479 Words   |  6 PagesAtlantic Ocean to Asia. This 1492 voyage turned out to be a discovery of another continent, America. Columbus thought that he had reached East Indies, but was in fact, in the Caribbean. The native people that inhabited the island were curious to see these new visitors and came out to greet them. The natives or ?Indians? as Columbus called them were friendly and generous people, giving gifts to the European travelers. Soon after the arrival, the Europeans started to take over and take what they pleased. AsRead MoreAfrican Slavery And The New World s Demographic Profile1014 Words   |  5 Pagesventuring propri etors or joint-stock companies. Yet, whatever the reason for coming, whatever the type of colony, when English settlers arrived they encountered native populations and Spanish and French settlements. Significantly, African slavery altered the New World s demographic profile in the early 1600s. Interacting cultures within distinct geographic settings and economic circumstances resulted in unique histories for early colonies such as Roanoke, Jamestown, Plymouth and South Carolina. SouthRead MoreSlavery Around the World Essay1589 Words   |  7 Pageslearned about slavery in many parts of the world. I have learned some new things about slavery that I had never been taught before. Slavery has been a major stab wound to the heart of the world ever since it first existed. Slavery has caused years of turmoil and depression to large ethnic groups of people who have done nothing to deserve what came to them. The sad part about the whole slavery situation is that, it was never completely abo lished from the world. Maybe on paper slavery may have beenRead MoreAfrican Americans and Cotton Fields1233 Words   |  5 PagesWhen we think about slavery we perceive it to be African Americans working on a cotton field, but where did that perception come from and where did slavery begin in North America? Slavery has been one of the longest standing legal systems used throughout history. History shows that the first settlers in North America, both the Vikings and Native Americans, were the first cultures to practice slavery in the area. Slavery continued through early modern history, aiding in the discovery of North AmericaRead MoreThe Economic And Racial Aspects Of Slavery1235 Words   |  5 Pages The Economic and Racial Aspects of Slavery Leo Kirkpatrick Baird US History I Mrs. Clark November 9, 2015 Slavery has stood the test of time; slaves were used in Mesopotamia even before they were conquered by the First Persian Empire in 539 BCE. In the Roman Empire slaves were about 10% of the total population of the Empire. The need for labor in the New World caused about 10.7 million Africans to be shipped over to become slaves. The mass usage of slaves from the 2nd millennia BCERead MoreEquiano s Journey Of A Slave1522 Words   |  7 Pagesin Africa and the New World in regards to slavery his view is not as simple as a one sided condemnation. Equiano, one moment was free and the next was being kidnapped and taken into this world where he felt he did not belong. Slavery is something that now is thought about in hate and disgust, but was the â€Å"it thing† back in the 1800s. Equiano started his slave life in Africa, however the difference between his experiences throughout Africa and his experiences through the New World are completely differentRead MoreThe Sex Trade: Slavery and Prostitution Essay1387 Words   |  6 PagesIndividuals around the world are faced with inhumane treatments and conditions daily. â€Å"Traffickers use force, fraud or coercion, including techniques such as containment, beatings, rape, confiscation of documents, debt bondage, false owners of employment, and threats of harm† in order to maintain control over their slaves (Potocky, 2010). Sex trade is a global problem presently and will increase throughout the world if nothing is done to prevent and eliminate it. Sex slavery is a type of prostitution

What You Must Know About 25 Great Essay Topics for Students

What You Must Know About 25 Great Essay Topics for Students You can request new, fresh ideas or you could invent something immediately. There are a small number of various ways to start an essay and all of them have their own spot. Boys and girls ought to be taught in individual classrooms. The thesis will reveal the reader precisely where you stand. Obviously, you can begin with a broader concept, then bring the audience to your principal statement. On the flip side, it's typical for students to use quotations as a type of cop-out, or a style of avoiding constructing the sort of well-crafted introduction a top-quality essay demands. Learn a new language, learn to code. The 30-Second Trick for 25 Great Essay Topics for Students Wearing bike helmets ought to be encouraged. With a brief turnaround time and a dedication to your satisfaction, BestEssayHelp is the sole team you could ever need! A superb start is a guarantee of succeeding. Plenty of students put on a uniform. Child labor needs to be banned. Admissions Essay s aren't that lengthy, it's correct, but it doesn't indicate that additional vegetables and fruits save valuable space by omitting crucial particulars and evidence. Try to remember, an arguable topic usually means you could conceivably argue bot h sides or more than 1 side. So if you're still unsure how to compose an art how paper, you can't do without p rofessional writing help. 25 Great Essay Topics for Students: No Longer a Mystery Whether it's necessary to make an essay on the most recent scientific findings in your area of study or over your interpretation of a bit of classic literature, you must have the proper facts and data and the ability to write content that engages and commands attention. When studying English literature, it can look like every very good topic is already taken. It can be challenging to finalize a topic for your speech whenever you have tons of suggestions to select from. At the close of the day, the essay topics you pick can make a massive influence on your final grade. Try out another topic and do the very same 5-minute writing test till you locate a topic you know it is simple to write on. Nonetheless, before you settle on a topic or when thinking about a set of health research essay topics, it's important to mention that the sort of topic you select will identify not merely the relevance of your paper, but likewise the depth and breadth of your research. The topic also has to be accepted by the proper authority. Needless to say, you can pick any other topic. Essays should be written methods they're grammatically correct and generally there aren't any mistakes. College athletes ought to be paid 17. Writing about nuclear weapons is always a superb idea. Why Lincoln was the ideal President. How to Get Started with 25 Great Essay Topics for Students? Still, if you're stuck on writing, you always have the option to ask us for essay help! Our free tips essay help you to make it through any essays. Writing essays isn't a simple routine. Wri ting an essay may be a daunting undertaking for the two teachers and students in terms of producing and crafting a high excellent essay, and finally editing and grading them. If you're still struggling with the essay writing procedure and need additional guidance make sure to take a look at our definitive guide to writing a wonderful essay. To compose a strong argumentative essay, students should start by familiarizing themselves with a number of the common, and frequently conflicting, positions on the research topic so they can write an educated paper. Therefore, if you think you won't be qualified to compose a best essay, you will be in a position to rather value more highly to purchase essay online. If your essay isn't an imaginative narrative, don't forget to do a little research on the topic before you begin prodding your pen on the paper. An argumentative essay is a certain kind of academic writing. It allows writers to express their opinion on a topic and to prove and provides an overview of the arguments you will make in your body.

Case Study of Market Segments For Kellogg Company

Question: Describe, and thoroughly analyze the market segments for Kellogg Company? Answer: Introduction: Kellogg's was formed in the 1906 and became globes leading manufacturing of breakfast food business. The brand is well famous for its brand of the cereals. Kellogg's has the main market within United States, Australia and Canada. Fruit Loops, corn flakes, Frosted Wheat and Corn Pops actually are most famous products of Kellogg's (Cahill, 2006). Discussion: Kellogg's Targeting and Positioning Targeting of the firm deals with selection of particular segments of the populace and later selecting one otherwise two from them to anyhow cater to requirements of people that are belonging to such segments. The biggest strengths of the Kellogg's is that it has existed within market for above hundred years and for this people recognize the firms name. The firm has its own target segments that are divided into categories and major ones are as follows: Demographic- Based on age the firm segments the market and sells goods to below mentioned segment- Kids Adults- Kelloggs Frosties are actually targeted to children whereas its crunchy and nut cornflakes are targeted to the adults. Both the goods products which are marketed to the two different sets of people and both have same needs and traits as well as wants (Kotler Armstrong, 2006). Older segment- Kellogg's has also targeted some of its goods to older people by giving impression of very healthy food just before starting day so that they feel energetic and healthy. Kellogg has an image within market of the "healthy nutritious products of food". Kellogg targets such segment through its special segmentation procedure. Psychographic Health conscious public- Kellogg's has maintained a proper image of very healthy as well as nutritious food makers in market and thus its entire target market even incorporates all the people that are very much health conscious plus want to anyhow maintain their health and weight plus shape. To make sure that this image is properly maintained in market, Kellogg's also has started demonstrating its ingredients as well as nutritional values upon their good are packaging (Lamb, Hair McDaniel, 2002). Behavioral Usage rate- The firm targets people that frequently buy the product. This is the reason that the firm for its regular uses at times organizes many occasions and also gives them many added benefits like discounts and offers on the products and many things else. It carries the very burly brand image plus higher brand awareness. Thus people find the products easily within stores and this makes the firms good extra easily usable. Kellogg's Positioning Strategy Kellogg's in fact has positioned the firm differently within different nations all through the globe. In places where the firm has a very strong share in market or has been functioning for a very long time and has also positioned itself like very expensive and healthy food, this strategy is also followed in some places like United States. In places such as India and Taiwan, where the firm is a totally new brand plus is within phase of attracting people, it has also launched itself upon relatively lesser prices yet has properly maintained quality of goods at same par (McDonald Dunbar, 2004). Kellogg's Marketing Strategy Kellogg's is presently following several marketing as well as promotional strategies. Kellogg's can in future extend as well as diversify its variety of goods through launching novel flavors or altering packaging style. The firm has potential to imprison new markets that are yet left unexploited. Few of such promotional plans are also discussed here: Free in Box Kellogg's Free in box offer comprises of the coupons for about $3 to $5 that is attached on marked boxes for the goods. Internet Kellogg's also has several internet campaigns presently that includes a proper game of the racing cars setting up for kids within which there also is life line for Kellogg's plus picking up the Kellogg's boxes enhances points of player ('Sterling puts the shine back into a sunshine breakfast at Kelloggs', 2001). Movie Tickets Other offer valid within Kellogg's products actually is merely to fill form attainable at back of products, and mail it to provided P.O Box no plus receive the free tickets for movie. Conclusion Kellogg's in fact has been within market for additional to some hundred years. This is also very hard for several other firms to take position of the Kellogg's within market. Thus Kellogg's also enjoys its proper position but it deals as well as takes care for all issues which may jeopardize position that it holds within market (Weinstein, 2001). As of less barriers novel entrants are also entering the competitive market as a threat to the firm. Increase within utilities that later in return are enhancing production cost of Kellogg's. References Cahill, D. (2006). Lifestyle market segmentation. New York: Haworth Press. Kotler, P., Armstrong, G. (2006). Principles of marketing. Upper Saddle River, N.J.: Pearson Prentice Hall. Lamb, C., Hair, J., McDaniel, C. (2002). Marketing. Cincinnati, Ohio: South-Western. McDonald, M., Dunbar, I. (2004). Market segmentation. Amsterdam: Elsevier/Butterworth-Heinemann. Sterling puts the shine back into a sunshine breakfast at Kelloggs. (2001). World Pumps, 2001(417), 18. doi:10.1016/s0262-1762(01)80244-3 Weinstein, A. (2001). Global Consumer Segmentation. Journal Of Segmentation In Marketing, 4(2), 1-6. doi:10.1300/j142v04n02_01

The Outsiders Human Nature Essay Example For Students

The Outsiders Human Nature Essay The Outsiders, an enthralling tale by S.E. Hinton, is an excellent story about the hardships and triumphs experienced by the Greasers and the Socs, two rival gangs. This novel suggests the stories content because the Greasers are a gang of social outcasts and misfits. This novels theme is very specific; people, no matter what their social background, strive for the same goals and experience the same disappointments. This novel shows this theme throughout a detailed story line. The fictional novel is set in a moderate-size city, possibly near Texas, in the late 1960s. Ponyboy, the main character, lives with his brothers as a greaser. One day Ponyboy and Johnny, Ponyboys best friend, get jumped by a group of Socs. The Socs start to drown Ponyboy in a fountain. Johnny, realizing they might kill Ponyboy, kills Bob, one of the Socs with his switchblade. Johnny and Ponyboy run to a fellow Greaser, Dally, who is always in trouble with the law. Dally helps them by giving them some money, a gun, and a place to hide. They hide in a church outside of town for a week until Dally says its okay to come out. They go out to eat and when they get back to the church they find it burning. When they see that there are kids inside and the fire could have been started by their cigarettes, they run inside to save the kids. Johnny and Dally are hurt in the fire and taken to the hospital. They are hailed as heroes in the local paper. Dally breaks out of the hospital to fight in a rumble against the Socs. While the Greasers beat the Socs, Johnny dies in the hospital. When Dally finds out he goes out and robs a grocery store. When the cops pull up he pulls out an empty gun so the cops shoot him. We will write a custom essay on The Outsiders Human Nature specifically for you for only $16.38 $13.9/page Order now The theme of this novel is that all people are set back at times and they all want the same basic things. This theme is expressed in the novel several times. Disappointments are shown when Bob dies and the Socs grieve for him, when Ponyboys parents die and they are upset, and when Johnny dies and it disturbs the Greasers. It is shown that the Greasers and Socs strive for the same goals when Darry, Ponyboys older brother, tells him that he should succeed in school and make something of himself, and Bob is always trying to make his father happy with him. These examples show that all people, Soc, Greaser, or whatever, all strive to achieve the same goals and encounter the same disappointments. The theme that all people experience the same disappointments and strive for the same goals is also depicted in modern times. All people want to have a good job, make a lot of money, and live a good life. Everyone also encounters hardships throughout their life. Their car can break down, their lov ed ones can die, and they can run out of money. As you can see, this theme is important not only in The Outsiders, but in everyday life as well.

Egyptian Pyramids Importance in Egypts Society

Egyptian Pyramids Importance in Egypts Society Introduction There is no doubt that the images mostly associated with Egypt are the Ancient Pyramids. The most famous of these pyramids is the great pyramid (Pyramid with a Sphinx) at Giza. Egypt boasts of over 100 pyramids nationally. Most of the pyramids are assembled around and proximal to the Egyptian capital of Cairo.Advertising We will write a custom research paper sample on Egyptian Pyramid’s Importance in Egypt’s Society specifically for you for only $16.05 $11/page Learn More The only royal pyramid in the south of the country is found in Abydos. This pyramid was built by Ahmose who was the founder of the eighteenth empire and the county’s new Kingdom. This pyramid is regarded as the final of the royal pyramids built in Egypt (Grimal 3). The construction of Pyramids in Egypt started with the third dynasty under the rule of Netjerikhet Djoser, the 2nd King of Egypt. Many of the early Kings including Djoser and Snefu built more tha n a single Pyramid. These numbers increased with the dynasties especially in the middle Kingdoms. It was only after Ahmose, the first pharaoh of Egypt, that the building of Royal Pyramids was terminated. This new Kingdom opted to hide their tombs in the hills of West Bank instead of building pyramids which were used as tombs in the previous eras (Hornung 2). Nevertheless, miniature Pyramids were later on constructed by private individuals for instance the Pyramids in Deir el- Medina. The Nubian rule in Egypt also saw the construction of smaller and steeper pyramids. This tradition was carried on by the Nubians after the 3rd Dynasty led by Ahmose lost control of Egypt. The Nubians built many Pyramids than the rest of Egypt but on small scale. Therefore, the building of Pyramids in Egypt evolved significantly, from the huge pyramids owned by the royal family to the small sized Pyramids owned by the private individuals (Grimal 6). Construction of Pyramids The Great Pyramid of Giza cons titutes the original Seven Wonders of the World. It is a marvelous structure which stands 137 meters tall (about 450 feet) and was constructed using 2 million blocks of stone weighing from 2 tones to 50 tons. The overall weight of the pyramid is approximately 6 million tons.Advertising Looking for research paper on ancient history? Let's see if we can help you! Get your first paper with 15% OFF Learn More The corners of the Pyramid are roughly perfect right angles facing the four primary directions of the compass. It had a perfect 520 slope before the government used some of its blocks in construction works in the capital. The pyramid is dated back to four centuries ago. To build a pyramid currently, one needs very sophisticated engineering skills and techniques (Lorwerth 3). Most of the Ancient Pyramids were built on a leveled rock or surface, while some were constructed on unleveled ground. Pyramid bases were set following the true directions of the. These directions were identified by observing North start or rising stars set to man-made sphere. Perfect pyramid bases were also achieved by marking bricks as evident in Khufu and Khafra Pyramids at Giza. Brick markers were also discovered in step pyramid of Sinki. They were placed to act as points of reference during the building and construction of the Pyramid and its features. These brick markers have also been discovered in numerous pyramids across Egypt (Grimal 7). Materials used in the construction of these pyramids were extracted or mined from sources close to the building spot. All of the Ancient pyramids were built of stone from the nearest dug out. These stones ranged from granite, to sandstone, and to limestone. Finer stones for finishing works were ferried from the quarries far in the deserts or upstream. Limestone, sandstone and granite quarries were found in different parts of the country. Transportation was basically human loaders and river transport using ancient water ve ssels. Once the materials were laid in the construction site, the process of building started. As the pyramid increased in height, the stone blocks and other building materials had to be lifted higher. Ancient Egyptians used ramps to lift the stone blocks. Ancient ramps have discovered in Giza and Abydos. Other studies have also found out that blocks of woods also were used to move the woods mechanically (Grimal 8). Pyramid builders Contrary to the common belief, pyramids were built by indigenous Egyptians. Ancient Egyptians boasted of entrepreneurs, skilled personnel, and even medical facilities. There is scientific evidence of the workers in Pyramid constriction sites who had survived crushed or amputated body parts. Most of the builders were permanent employees while others were hired from the villages only for short period of time. Majority of these workers were men. Women were rarely employed in the construction sites evident by a few injured female skeletons with heavy stones (Hornung 12).Advertising We will write a custom research paper sample on Egyptian Pyramid’s Importance in Egypt’s Society specifically for you for only $16.05 $11/page Learn More A number of graffiti/ artistic works on the walls of the ancient pyramids have shown that these workers did their job willingly and with pride. For instance, they called groups â€Å"friends of Khufu† among others names, depicting that they had a good relationship with the Pharaoh or the ruler at that time. Scientists estimate that the great pyramid of Giza took almost a century to be built and used almost 30,000 laborers. These workers comprised of manual laborers and skilled personnel who precisely defined the planes and shape of the pyramid. The skilled people included ancient architectures and priest- astronomers (Hornung 13). Significance of pyramids to the Egyptian society The Egyptian pyramids hold very great religious and spiritual significance. This is related to its use and its architectural design. To start with, the triangular design of the pyramid reflects the three-sided nature of God which are; the creator, transformer and the preserver. The 3-sided nature of God is also explained in the Egyptian mythology of a seeker’s journey. According to this mythology, the journey had a point of origin representing birth/ creation, along journey associated with evolution and discoveries of inner self and lastly recognition of true identity. This three-sided facet is accurately reflected in the perfect symmetrical triangular shape of the pyramid (equilateral triangular shape). The three sides of the triangle merged into one or encompassed one area meaning that God is one but has three aspects (Hornung 8). The architectural shape of the pyramid was opted for since it represented unity. From its three-sided shape, a pyramid also has 4 faces. One face on the earth, while the rest facing heaven. Pyramids were constructed with uttermo st accuracy. Those who were involved in the construction of pyramids constituted of experts who had control over nature and not the slaves. They utilized their knowledge in divine laws to minimize the weight of the stones in construction. They were able to lift huge blocks of rocks effortlessly by minimizing their gravitational pull. Conservative archeologists /anthropologists in Egypt argue that the idea of the using slaves to build the pyramids were doctored by those people who could not believe that ancient Egyptians had technology which is unavailable in the modern era (Lorwerth 8). The fundamental principle behind the building of the great Pyramids was because of spiritual reasons. Ancient Egyptians used a Pyramid as a sacred place where spiritual initiation could be carried out. They opted for the pyramid because of its triangular symbolism of human being’s inner quest.Advertising Looking for research paper on ancient history? Let's see if we can help you! Get your first paper with 15% OFF Learn More Ancient Egypt believed in self-illumination. However, with time initiates became very reluctant and were forced to the sacred place. Finally, this process of initiation lost its influence and the Pyramids found different use. This is the main reason why archeological evidence related to these spiritual practices are very hard to find (Lorwerth 9). Ancient Egyptians also believed that when their kings/ Pharaoh died they became god. Long serving pharaohs became Osiris while the new ones Horus-god of the sun. Therefore, Ancient Egyptians believed in Kings Rule even after death. Most of these pyramids were used as tombs for the mummified pharaohs. Inside these tombs were all kinds of artifacts they believed the king would require in after-life including human servants (Hornung 8). Conclusion Pyramids have made Egypt both as an historical and economic rich country. In the contemporary Egyptian society, Pyramids have become a major tourist attraction with the Sphinx Pyramid at Giza being one of the original Seven Wonders of the World. Tourists and archeologists stream to Egypt to learn more about the Pyramid and early civilization. Pyramids are associated with early scientists and mathematicians. They have perfect triangular planes and sophisticated building materials scientists cannot believe existed four centuries ago. Most of the workers who were injured during the construction recovered from their crushed or Brocken limbs. This demonstrates that in ancient Egypt, besides their skilled construction engineers, they also had professional health practitioners and healthcare facilities. This is the reason why scientists believe that Egypt is the home to early civilization. Grimal, Nicolas. A History of Ancient Egypt. Oxford: Blackwell Publishers, Ltd., 2000. Print. Hornung, Erik. History of Ancient Egypt. New York: Cornell University Press, 1999. Print. Lorwerth, Edwards. The Pyramids of Egypt. London: Penguin Books, 1993. Print.

How to Identify a Target Audience for Your Book in 3 Steps

How to Identify a Target Audience for Your Book in 3 Steps How to Identify a Target Audience for Your Book in 3 Steps Don’t you feel like your book could be a massive hit, if only the right people knew about it? If there were only some way of finding your target audience, you'd be able to reach out and get your novel into their hands or e-readers.This post will lay out a method on how to identify a target audience. You will find the ‘right people’ for your book, learn to see things from their perspective, and discover the most effective channels for reaching them.If you're a self-published author, you probably don't have the resources to market to everyone. The only sensible approach is to appeal to people who are actively seeking books just like yours.   If those people love your book, word of mouth will quickly spread, and you will start to build a loyal following that eagerly awaits your next publication.  So let’s get to it! How to identify a target audience: see things from your readers' perspective Step 1 - How to identify a target audienceHow do you go about figuring out who your book is meant for? While you may have a vague idea, it’s best to be as specific as you can.That’s because when you have an exact description of one ideal reader (this includes key demographics like age, sex, hobbies, interests, location, marital status, etc.), it becomes a lot easier to find similar people and expand your target audience.To understand this better, let’s borrow a concept from the business world: the idea of a ‘proto-persona.' This is basically an imaginary person who shares many traits with your most likely customer. How is this useful for authors? Let’s find out.Creating a proto-persona for your book Facebook Advertising for Authors, by Mark Dawson: Part 2 Read post Step 3 - Hone in on your real audienceYou can only go so far with assumptions of who your readers are, what they like, where they hang out and how they behave. Once you have these assumptions, you need to test them. How exactly do you go about doing that?Testing assumptions with Facebook AdvertisingTo be a successful author you have to start thinking like an entrepreneur. How do you find out whether your book will appeal more to fans of Lee Child or James Patterson? Create two Facebook ads with the same image and a similar copy ("fans of X will love this!") and target them at these two respective target audiences. For example, if fans of Lee Child respond better to your ad (higher click-through rate), then you have your answer.You can run a similar test on your image, or on the tone and length of the text you’re using. A/B test your Facebook ads to see which performs better If you have tons of questions swimming in your head at this point, that’s understandable! Check out this insightful interview with author Mark Dawson on the Reedsy blog,  for  a fun and easy introduction to Facebook advertising for authors.What’s your niche?Use forums like Goodreads to reach people who fit the description of your proto-persona, and expand your network to start conversations and get valuable feedback from real readers. Promotional activities are mutually beneficial if you reach the right communities. In exchange for a free copy, you can ask your newly found readers to review your book.The next steps†¦Most authors and book marketers recommend choosing one or two platforms and focusing your marketing efforts on them. This is a very good idea if you’re just starting out and don’t have the bandwidth to execute a massive marketing plan.You have to hold the attention of your fans by consistently provide them with value, whether that's by releasing free short stories, or engaging them on social media.  The importance of thinking from your reader’s perspective cannot be stressed enough, only because most authors ignore it completely.A loyal following will give you real-time feedback and insights into what your fans enjoy. You’ll be surprised at the amount of traction your book gets just through word of mouth.So don’t waste any more time on directionless marketing, find out where your audience is hanging out right now!Do you have any unique methods of how to identify a target audience? How important is it to have a clear strategy for finding your audience? Leave your thoughts, comments and questions below.

Using an extended example critically discuss the view that a sector Essay

Using an extended example critically discuss the view that a sector matrix gives a better strategic understanding of product markets than the concepts of product or commodity chains - Essay Example e essay analyses other tools including value chains and commodity chains in a bid to prove the effectiveness of the sector matrix that provides an in-depth understanding of the patterns of both demand and supply which are the key market features that influences the profitability of an organization (Lane, 2005). The essay will provide a systematic approach to the analysis of the above tools including their strengths, weaknesses and the comparison of their performance against the sector matrix which the paper hypotheses is the most effective marketing tool. Marketing refers to the management function mandated with the determination, anticipation and satisfaction of the customer demand. Every business organization has a primary objective of sustained profitability in order to increase its market share. The need for growth as Froud, Haslam, Johal & Williams (1998) explain in their sector matrix relies on the determination of the market. Business organizations must have a substantial market shares and possibly increase their shares a feature that will portray growth and sustained profitability. In order to achieve such growth patterns, the organizations must have effective understanding of the factors that influence the demand from the market. By understanding the factors affecting demand, the organization readily manipulates its supply of products thereby cushioning the organization from incurring loses. Additionally, understanding the relationship between demand and supply makes it possible for organizations to plan their productions th ereby sustaining their profitability as the below analysis of the sector matrix portrays (Alexander, 2010). Just as the name suggests, the sector matrix breaks down an industry into various factors that influence the production and sale of products. Understanding the industry is fundamental for every organization since it helps the organization appreciate the nature of supply and demand. This way, the sector matric overcomes some of

High Performance Essay Example | Topics and Well Written Essays - 250 words

High Performance - Essay Example is, the company should institute efficient ethical standards, which will boost its general performance and especially those of the executives, since approximately 90% of the corporation’s future leadership/management will emanate from workforce already evident in the firm. Despite having shown significant progress for the past ten years, the company lacks the necessary requirements which are key aspects prior venturing into the international market. These requirements are mainly resources that entail both human and physical assets, for instance, adequate funding (AMA, 2007). The company ought to establish an effective mechanism directed towards identifying high performing employees and rewarding system. Since an executive normally assumes the center role in enabling an organization to reach and establish itself in the competitive global market, a slight fault might yield to its collapse if its management is incompetent (Kimberly, 2008). Besides, the firm should concentrate on internal operations while correcting the evident inadequacies like evaluation of their workforce performance, motivation, augmenting budget and managerial training. This is because during expansion to the global levels, it will utilize almost 90% of its management besides incorpo rating extra experienced international executive. Hence, reducing numerous wrangles and divisions that are currently evident amid the workforce where some are contented with the firm’s current position (AMA, 2007). In addition, the firm must institute extra consistent strategies aiming to reach the international standards and dominate the arena, which is contrary to the current state (Scott, 2003). This will enable each to undertake all the aspects seriously because the firm’s philosophies are in line to their strategies, hence, no confusion. Besides incepting adequate policies meant to augment its budget in preparation for international venturing, the firm needs to start developing its personnel. This will be

Book of Life Essay Example for Free

Book of Life Essay Human Resource Management A Review of Training Methods at Capital One Corporation(choose ur company) Summary 0 Introduction 0 The Training Manager(responsible for delivering training)- talk about training manager and his responsibilities 0 Mode of Training Delivery at Capital One Corporation-I . talk about how training could be delivered to meet the needs of workers 2. Talk about the type of delivering method you think will help the rganisation, either instructor led method or self- placed method and state why u think the method you chose will be beneficial to the other. 0 Identification of Training Needs . Talk about identification of training needs and its importance. 0 Conclusion 0 Recommendations 0 References Personal and Managerial Effectiveness Challenges of workforce diversity in Sony Corporation(choose ur company) Introduction 0 Workforce Diversity (Sony Corporation)- 1 . alk about the company ure using

Origins of the Watch making Industry Essay -- Design and Technology

Origins of the Watch making Industry The production of watches was a major industry of Great Britain for hundreds of years. Watch making originated in Europe in the early 16th century, when coiled springs were first used to power clocks. Clocks were powered by weights originally, and therefore remained stationary. The springs meant that clocks could be moved for the first time, and soon, German clockmakers started to make very small clocks, which are considered as the earliest watches made. Watch making was the most advanced line of the clock making industry, which developed when Blacksmiths started introducing their skills with metal to clock making. Watches were being made in Great Britain from around the middle of Elizabeth 1 reign as Queen of England. (1533 – 1603) It is likely that the success of European Watchmakers encouraged British Watchmakers to start producing Watches to make sure they weren’t behind in technological developments. During this, watches were extremely expensive, and therefore quite rare, they were also quite inaccurate, and only had an hour hand. Most designs for early watches were for the watches to be worn around the neck, on either a cord or ribbon. This was because it was a status symbol to be seen wearing a watch and the watches were still pretty large, and couldn’t fit in the pocket very easily, if the clothes had pockets, as this was also a rarity. It was in the late 17th century that the watch making industry became a much more renowned industry in Britain. Evolution in watch design meant that watches soon became more accurate, which made them much more useful and as a result, the demand increased for British watches. Watch making in Prescot By the 18th century, Prescot was well established as the centre of watch making in England, and for 100 years after, Prescot would become world famous for its product quality. John Wyke and other famous watch makers started their businesses in Prescot, and at the beginning of Queen Victoria’s reign in 1837, Watch making was renowned in Prescot. The area was already well known for its tools most importantly files, and metal works, which made it easier for business to thrive. Extremely high quality tools and metal were required by watchmakers so the industries were set up next to each other to make life simpler. Liverpool became a major c... ... into the Prescot watch making industry in an attempt to keep it competitive, it had all but gone from prescot by the mid 1880s. A decision was made to act, and T.P Hewitt was one of the founding members of the Lancashire Watch Company. The building was completed in 1889, and it was based on the American Factory system of manufacture, where complete watch movements were made, by machines, under one roof. The factory was fitted out with machines to produce the watch parts, powered by a steam engine called the Horologer (Horology is the correct name for the study and production of clocks and watches). They made a range of watches too suit all the poorest of pockets. It lasted into the 20th century and had some success, becoming a major producer of watches in Britain. However, foreign competition was too great and by that time, very well established. This combined with poor marketing, especially overseas led to the company being forced to close its doors in 1910. Some small workshops still produced time pieces in Prescot until the middle of the 20th century, but the watch making industry in Prescot effectively ended with the closure of the Lancashire watch company.

Health Sociology Essay

The present paper reviews various theories in reference to health sociology. Discussion will centre around a brief definition of theory and sociology while exploring and comparing two of the seven main theoretical perspectives; functionalism and symbolic interactionism. This paper concludes by providing reasoning on the importance of contributing these two theories to the knowledge of health care practitioners. A theory allows us to make sense of the world by providing clarification of why things happen and how things work. Each theory is developed on a collection of different authors views although in the end they tend to share core values of a certain perspective or society (Germov, 2009). Theories are commonly the foundation for all health policies and reflect on the way health care providers deliver care, they allow health practitioners to enhance their knowledge on matters they are unsure of through qualitative research and encourage continuation of skill development in hope of achieving improved quality of care (Albert, Hodges, Kuper & Reeves, 2008). Sociology is simply the study of human social life and encourages health care professionals to view everyday occurrences in different ways. It can be broken down into sociology in nursing, relating to an individual’s health care experience or sociology of nursing, referring more to the issues that affect the profession as a whole (Green & Earle, 2009). Functionalism also known as structural functionalism or consensus theory looks at society from a large-scale prospective and is an approach to sociology based on ideas by three key theorists; Ѐmily Durkheim (1858-1917), Talcott Parsons (1902-79) and Robert Merton’s (1910-2003). This theoretical perspective, which is popular in the USA, explores the required structures that make up a society and how each part contributes to maintaining social stability and equilibrium (Germov, 2009). According to Van Krieken et al. (2013) the main ideas of the functionalist perspective may be summarised from a comparison drawn from biology, with the use of the human body as an example to explain how an organism works. It firstly examines the various relationships between the different parts of the body, such as the lungs, heart, liver and brain, and with this investigation it provides an understanding of how they operate together as a whole organism. By simply investigating these parts of the body in isolation of each other and without each organ working smoothly together the human body is unable to operate, the same is true for a society  and all the structures working together trying to maintain social order (Van Krieken et al., 2013). Along with Van Krieken et al. (2013) comparison with biology, Germov (2009) explains that functionalism centers on the assumption that a society is a system made from a bunch of connected structures, all of which have an integral function with certain needs that interrelate and depend on each other in order for survival of social stability and consensus to be maintained. According to Germov (2009) the functionalist study of health care has mainly been influenced by Parsons (1951) and regarded individual’s health as an essential condition of an unchanging and ordered society. His idea of illness came from behaviour’s and/or activities that interrupt social exceptions about what is normal and saw illness as a disruption to the usual function of society. He implemented the concept of the ‘sick role’ stressing the importance for the sick to seek expert help in order to recover and continue performing their social role (Germov, 2009). Symbolic interactionism was compiled by the teachings of a key theorist George Herbert Mead (1863-1931) in the 20th century. He believed that this theory was established as a reaction against structuralist approaches such as structural functionalism and was the development of individuals and how people construct, interpret and assign meaning to their behaviours in order to decide how they act with others (Germov, 2009). Herbert Blumer (1900-87) continued Meads work and coined the term to describe this theory of society in 1937. Symbolic interactionism encompasses not only sociology but various components of psychology by concentrating on a small-scale view of society and focuses on a small-scale perspective of individual’s interactions and how this impacts a person’s image or identity of themselves (Germov, 2009). According to Kneisl & Trigoboff (2009) symbolic interactionism can be explained by breaking the human process into three central ideas; it looks at how individual’s react depending on the meaning, it gives meaning to things based on our social interactions with people assigning different meanings, and it explains that our meanings given to something are not permanent and can be changed with experiences that occur throughout everyday life. Symbolic interactionism gives special importance that health and illness are perceived subjectively as socially formed features of an individual’s life that can change with time and vary within certain cultures (Germov, 2009). Labelling theory which is described by Germov (2009) as  social institutions and health professions playing a role in defining what is deviant, uncovered the way that medicine could be utilised as an instrument in promoting conformity and help minimise the actions of difficult or abnormal social groups. Symbolic interactionism has an emphasis on illness within a society and how it can be socially mirrored at any point in time by politics, culture and morality, therefor health care professionals may use this theory to gain opinions that are based on social and moral factors rather than just biological factors (Germov, 2009). Functionalism and symbolic interactionism are both theoretical paradigms that are applied in relation to the study of society’s structure. According to the structure-agency continuum in Germov (2009), both of these theories are placed at opposite ends, functionalism favouring the structure side of the debate while symbolic interactionism favouring the agency side. As discussed, the functionalist theory observes on a macro scale how society works together by the interacting and interlocking parts, it is based on a more objective scientific approach by focusing more on the organism working as a whole in order to provide social stability (Langhoff, 2002). Unlike functionalism, symbolic interactionism is based more on an interpretive approach which is observed on a micro scale and focuses more on the individual’s reactions and actions when they attach meaning to the interlocking parts (Langhoff, 2002). In order for us to comprehend, explain and make predictions about the involvement of a society and human relationships we must first gain a strong understanding of sociology and its impacts towards nursing. Cox (as cited in Pinikahana, 2003), explained how sociology may help nurses with their primary role in caring for patients and discussed four ways of how sociology relates to nursing. Pinikahana (2003) explains the reasoning and justification for teaching sociology in order to increase the awareness of the individual’s psychological and social needs, and views sociology as a subject that facilitates the holistic care of the patient. Cooke (as cited in Green & Earle, 2009) explains sociology as an â€Å"emancipatory disc ipline†, meaning health professionals need to remain self-critical and question the expectations of the profession that have been long held. Following the theory of functionalism within health care the ‘sick role’ relies heavily on the medical professional-patient relationship and should be able to rely on others to care for them in order to restoring  their health, they are to comply with the recommended medical treatment and are not to be help personally responsible for their illness due to it being beyond ones control (Germov, 2009). With the use of symbolic interactionism theory in the health care system, it allows the practitioner to gain an understanding of the patient’s physical presentation along with their psychological needs (Germov, 2009). Adapting the use of qualitative research and theory based practices within the medical profession collectively increases the patient’s outcomes both mentally and physically by providing the best possible care using a holistic approach. If health practitioners are unaware of these various theoretical perspectives they may not be able to provide the best practice for the patient, therefore leaving the individual with a reduced ability to regain their health (Germov, 2009). In conclusion the theoretical perspectives of functionalism and symbolic interactionism along with the other five theories; marxism, weberianism, feminism, contemporary modernism and post structuralism/post modernism are all important considerations that need to be taken into account when dealing with people in the medical profession. Functionalism relates more to the sociology of nursing and explores the structures that are involved in making a society and concentrate on the parts that interact together in order to make things work as a whole, the perfect example of this being the human body, without the awareness of this theory, social stability and consensus would not be achieved. Symbolic interactionism relates more towards sociology in nursing and takes into account the structures that meet the needs of society while it also considers individual’s social facts like the way people think and act, gaining an overall picture of the patients social and psychological needs.

Pursuit of Happiness Will Smith Speech

The Journey movie I chose to talk about is The Pursuit of Happyness. It is an inner journey. The movie starts off showing the scenery – the Golden Gate Bridge, an American flag and the crowded busy street full of business people and the homeless. The camera then focuses on Chris Gardener and his son Christopher. Chris says throughout the movie the 6 stages of his life. It starts off with ‘Riding the bus'. In ‘Riding the bus’ we learn that he lives in an apartment with his partner Glenda and son and that he sells portable bone density scanners to make a living, however they are quite hard to sell as they are seen as unnecessary – a luxury item. We also find out that his wife works very long and hard hours at a factory to support the family. One day he walks down the street and sees a really rich guy and asks him what he does for a living. The rich man says that he is a stockbroker and that you don’t need to have gone to college to be one – all you need is good maths and people skills. Chris then aspires to be a stockbroker as he has those skills and mainly because â€Å"they all looked so damn happy. † Stage 2 is ‘Being stupid’. In this stage he is about to go into Dean Witter to apply for a stockbroker internship but realises he doesn’t look professional with his big heavy scanner so he asks a busker to look after it. However the busker runs away stealing his scanner after he went inside. He then gets told that he doesn’t have a great shot at the job as he has no further education, there are bucket loads of applicants and only 20 people get accepted into the internship but only 1 gets the job after 6 months. He then gets very determined to keep on trying to show them why he should get picked despite the weakness on his application. The next stage ‘Running’ starts off with Chris spotting the busker with his stolen scanner and chasing her down. He manages to get it back however his wife is not very pleased as then they now have more to sell – she was getting very stressed and upset. Next he goes to Dean Witter and waits outside the building for Jay Twissel to come out so he can try to convince him to let him have an internship. He then shares a taxi with him but Jay was very distracted trying to do the ‘impossible’ new rubix cube. Chris then shows him how he can solve the rubix cube and Jay is shocked and starts to reconsider Chris. Jay then gets out of the taxi leaving Chris to pay the fare, however Chris does not have enough money on him so he does a runner at the traffic lights. The taxi driver chases him so Chris quickly jumped on a train however the scanner he was carrying got stuck on the platform. Glenda then decides to leave Chris and take Christopher with her. Chris then thinks about how the Declaration talks about the pursuit of happiness. But wonders how did the man writing know that happiness is something you need to pursue. That night he then gets a call from Jay Twissel for an interview for the internship at 10am in a couple of days. He then sees Glenda and tells her that Christopher is to move in with him. The next day his landlord tells him that he was getting evicted but could stay one more week if he painted the place. Chris then spends the day painting but is interrupted by the police knocking on his door taking him down the station as he had one too many parking tickets he hadn’t paid. He is told he had to stay at the station till 9:30am the next day as the cheque has to be processed. He then calls Glenda to pick Christopher up from day care and keep him for the night. He is forced to run to the interview at 10am from the station in his bad clothes covered in paint. He still just manages to pull off a great interview but is told the internship has no salary. He then figures he may be able to just get by if he sells the rest of his scanners. Glenda lets Christopher permanently stay with Chris as she knows how much Chris loves him and that he will look after Christopher. Glenda then leaves to New York to work at her friend’s restaurant. Chris and Christopher have to leave their apartment and stay at a cheap motel across the road. Stage 4 is ‘Internship’ and yes Chris got it and now starts his 6month internship. He gets told that generally the one who brings in the most money for the company gets hired. He starts off as very unappreciated as he was the one who was always asked to buy coffee and donuts for his bosses. He is also disadvantaged, as he has to leave the office at 4pm to pick up Christopher when everyone else stays back till 7pm. Later on he manages to get a meeting with Walter Ribbon that if it goes well he could get the company lots of money but he is forced to run an errand for his boss, which consequently makes him miss his interview with Walter. The next day he goes to Walter’s house to apologise for missing the meeting. Walter invites him and Christopher to the NFL game. He tries to convince Walter to come to Dean Witter but Walter says no but Chris meets plenty of other people interested in Dean Witter. Chris had now sold all his scanners after 4 months, he felt like things were going okay. Until he reaches the 5th stage of his life – ‘Paying taxes’. The government had sent him a letter saying that he was way overdue in paying his taxes and that they had taken the money he owed out of his bank account only leaving him with $21. 33 left. He takes Christopher to the park when he spots a man with his machine that he had left on the station. He manages to get it back and goes straight away to find someone to buy it. He manages to find a doctor who says he will buy it but the scanner was not working anymore. He and Christopher then go home to find all their belongings outside – they had been evicted. They end up having to stay the night in the train station bathroom. The next night they find a homeless shelter to stay at. However the night after that all the rooms were full so they spend the night on the train while Christopher sleeps and Chris tries to fix his scanner. He realises that it may work if he buys some new parts. The next night they get a bed at the shelter and Chris manages to fix the scanner after he replaces the parts. He then sells the machine and gets $250 so they are able to afford a hotel for the night. The next morning he gets told he got the well-paid job! He is ecstatic and happy. Which takes us to the final stage – ‘Happiness’. He is so joyous that he runs to Christopher’s day care and picks him up early. The camera the focuses on Chris and Christopher walking down an empty street. They appear very happy and the camera also shows the great relationship that they have with each other. The movie finishes with telling us how Chris went, as the movie was based on a true story. We are told that after Dean Witter Chris went on to found the investment firm Gardener Rich in 1987. In 2006 Chris sold a minority stake in his brokerage firm in a multi-million dollar deal. Journey through an important phase of Chris’ life. Journey looking to move to somewhere else whether emotional or physical. Obstacles, challenges and barriers on his journey. Guy in red car sparks his dream to be a stockbroker. Takes risks accepting the internship. Christopher’s journey moving home around and around – following his dad. Feelings shown. Chris was very prepared to go on the journey to get to his goal, his destination – his dream job of a stockbroker. Chris had a strong vision of where he wanted to be. A journey is a passage or progress from one stage to another. Story of Chris in his pursuit of happiness. Chris was very motivated. Incredible twists and turns and obstacles on his journey. ACTUAL SPEECH The Journey movie I chose to talk about is The Pursuit of Happyness. The dictionary defines journey as a passage or progress from one stage to another. This journey is about an important phase of Chris’ life – it is about Chris’ pursuit of happiness. Chris is a guy who is struggling to make ends meet and he and his wife are living in a situation where money is a major stress in their life. For a living he sells portable bone density scanners which hospitals find unnecessary and see a luxury item. He sees what he wants to do, what he wants to become – a stockbroker. The spark of his dream is when he saw a guy smiling driving a Ferrari and he asks him what he does for a job. The guy then says he is a stockbroker and that you don’t need to have gone to college to be one – all you need is good maths and people skills. He then sets out on his journey in pursuit of a dream that comes from a sudden desire. Chris sets out very determined to get that dream job of his. He makes it in the end but his journey is filled with numerous barriers and roadblocks and moments where you feel like he could easily quit and other times where you feel like circumstances might completely overwhelm him because he ends up homeless and left to raise his son alone. There are multiple times where you feel like no matter what he does you feel like he isn’t going to get there despite his best efforts. He sets out on his journey knowing very little – he takes many risks. He faces many obstacles throughout the movie some being: being kept in jail for the night for not paying his parking tickets, most of his money being taken away for not paying taxes leaving him with $21. 33, some of his scanners being stolen and not in working condition when found, being very unappreciated by his boss, his wife leaving him to raise his son alone and getting evicted which made Chris and his son homeless. To get the stockbroker job he had to not only overcome these hurdles but had to get chosen to get the job out of 20 people after a 6 month unpaid internship. The amazing thing is that in the end he overcomes all these obstacles and gets the job. In the end we are told that after his stockbroking job at Dean Witter Chris went on to found the investment firm Gardener Rich in 1987 and in 2006 Chris sold a minority stake in his brokerage firm in a multi-million dollar deal. Even more amazing, the movie is based on a true story. This movie shows us that if we set our mind to something and are very determined we will get there in the end.

Coraline, by Neil Gaiman - Summary and Review

Coraline, by Neil Gaiman - Summary and Review Coraline by Neil Gaiman is a weird and delightfully scary fairy tale/ghost story. I call it delightfully scary because while it grips the readers attention with creepy happenings that may cause a case of the shivers, it is not the kind of scary book that leads to nightmares of the it could happen to me kind. The story revolves around the very strange experiences Coraline has when she and her parents move into an apartment in an old house. Coraline must save herself and her parents from the evil forces that threaten them. Coraline by Neil Gaiman is recommended for ages 8-12. The Story of Coraline The idea behind Coraline can be found in the quotation by C.K. Chesterton that precedes the beginning of the story: Fairy tales are more than true: not because they tell us that dragons exist, but because they tell us dragons can be beaten. This short novel tells the amazing, and creepy, tale of what happens when a girl named Coraline and her parents move into an apartment on the second floor of a very old house. Two elderly retired actresses live on the ground floor and an old, and quite strange, man who says he is training a mouse circus, lives in the flat above Coralines family. Coralines parents are frequently distracted and dont pay a lot of attention to her, the neighbors keep pronouncing her name incorrectly, and Coraline is bored. In the course of exploring the house, Coraline discovers a door that opens onto a brick wall. Her mother explains that when the house was divided into apartments, the doorway was bricked up between their apartment and the empty flat on the other side of the house, the one thats still for sale. Strange sounds, shadowy creatures in the night, cryptic warnings from her neighbors, a scary reading of tea leaves and the gift of a stone with a hole in it because its good for bad things, sometimes, are all rather unsettling. However, its when Coraline opens the door to the brick wall, finds the wall gone, and walks into the supposedly empty apartment that things get really strange and frightening. The apartment is furnished. Living in it is a woman who sounds much like Carlines mother and introduces herself as Coralines other mother and Coralines other father. Both have button eyes, big and black and shiny. While initially enjoying the good food and attention, Coraline finds more and more to worry her. Her other mother insists they want her to stay forever, her real parents disappear, and Coraline quickly realizes that it will be up to her to save herself and her real parents. The story of how she copes with her other mother and the strange versions of her real neighbors, how she helps and gets helped by three young ghosts and a talking cat, and how she frees herself and rescues her real parents by being brave and resourceful is dramatic and exciting. While the pen and ink illustrations by Dave McKean are appropriately creepy, they are not really necessary. Neil Gaiman does a superb job of painting pictures with words, making it easy for readers to visualize each scene. Neil Gaiman In 2009, author Neil Gaiman won the John Newbery Medal for excellence in young peoples literature for his middle-grade fantasy novel The Graveyard Book. Our Recommendation We recommend Coraline for 8 to 12-year-olds. Although the main character is a girl, this tale will appeal to both boys and girls who enjoy weird and scary (but not too scary) tales. Because of all of the dramatic happenings, Coraline is also a good read-aloud for 8- to 12-year-olds. Even if your child is not frightened by the book, the movie version may be a different story.

Profile of Students With Existential Intelligence

Profile of Students With Existential Intelligence Existential intelligence is the label  education researcher  Howard Gardner gave to students who think philosophically. This existential intelligence  is one of many  multiple intelligences  that Garner identified. Each of these labels for multiple intelligences... ...documents the extent to which students possess different kinds of minds and therefore learn, remember, perform, and understand in different ways,  (1991). Existential intelligence involves an individuals ability to use collective values and intuition to understand others and the world around them. People who excel in this intelligence typically are able to see the big picture. Philosophers, theologians and life coaches are among those that Gardner sees as having high existential intelligence. The Big Picture in his 2006 book, Multiple  Intelligences: New Horizons in Theory and Practice, Gardner gives the hypothetical example of Jane, who runs a company called Hardwick/Davis. Whereas her managers deal more with the day-to-day operational problems, Janes job is to steer the whole ship, says Gardner. She must maintain a longer-term outlook, take into account the conductions of the  marketplace, set a general direction, align her resources and inspire her employees and customers to stay on board. In other words, Jane needs to see the big picture; she needs to envision the future the future needs of the company,  customers, and marketplace and guide the organization in  that direction. That ability to see the big picture may be a distinct intelligence the existential intelligence says Gardner. Pondering the Most Fundamental Questions of Existence Gardner, a  developmental psychologist and a professor at the Harvard Graduate School of Education,  is actually a bit unsure about including the existential realm in his nine intelligences. It was not one of the original seven intelligences that Gardner listed in his seminal 1983 book, Frames of Mind: The Theory of Multiple Intelligences. But, after an additional two decades of research, Gardner decided to include existential intelligence. This candidate for intelligence is based on the human proclivity to ponder the most fundamental questions of existence. Why do we live? Why do we die? Where do we come from? What is going to happen to us? Gardner asked in his later book. I sometimes say that these are questions that transcend perception; they concern issues that are too big or small to be perceived by our five sensory systems. Famous People With High Existential Intelligence Not surprisingly, major figures in history are among those who may be said to have high existential intelligence, including: Socrates: This famous Greek philosopher invented the Socratic method, which involves asking ever-deeper questions in an attempt to come to an understanding of the truth or at least to disprove untruths.Buddha: His name literally means one who is awake, according to the Buddhist Centre. Born in Nepal, Buddha taught in India probably between the sixth and fourth centuries B.C. He founded Buddhism, a religion that is based on seeking higher truths.Jesus Christ. The founder of one of the worlds major religions, Christ, pushed back against the status quo in first-century Jerusalem  and put forward the belief in a higher being, God, who possesses the eternal truth.St. Augustine: An early Christian theologian, St. Augustine based much of his philosophy on the teachings of Plato, a Greek philosopher who proposed the idea that there is an abstract truth that his higher and more complete than what we witness in the real, imperfect world. Life should be spent pursuing this abstract truth, bo th Plato and St. Augustine believed. In addition to examining the big picture, common traits in those with existential intelligence include: an interest in questions about life, death and beyond; an ability to look beyond the senses to explain phenomena; and a desire to be an outsider while at the same time showing a strong interest in society and those around them. Enhancing This Intelligence in the Classroom Through this intelligence, in particular, may seem esoteric, there are ways that teachers and students can enhance and strengthen existential intelligence in the classroom, including: Make connections between what is being learned and the world outside the classroom.Provide students with overviews to support their desire to see the big picture.Have students look at a topic from different points of view.Have students summarize the information learned in a lesson.Have students create lessons to teach their classmates information. Gardner, himself, gives some direction as to how to harness existential intelligence, which he sees as a natural trait in most children.  In any society where questioning is tolerated, children raise these existential questions from an early age though they do not always listen closely to the answers. As a teacher, encourage students to continue asking those big questions and then help them to find the answers.

Employer Liability For Improper Computer and Internet Use By Employees Thesis

Employer Liability For Improper Computer and Internet Use By Employees - Thesis Example Part IV covers employer liability for criminal acts of employees under the negligent hiring theory. This part of the paper discusses the concept of negligent hiring, substantiates employer immunity and looks at cases involving liability the internet and the right to privacy. Part v of the paper provides suggestions on how to reduce employer liability and part VI is the conclusion. Computers and the internet have transformed corporate practices. Social media tools such as Facebook, Twitter and Google+ allow organizations to communicate and lobby responses from the public in a quick and affordable manner. Organizations also use social media to engage employees and foster productivity. This use goes beyond new technological equipment and improved communications. The advantages of the use of technology in the workplace have also come with risks to businesses. The risks involved include the leakage of private company information by employees, the use of work facilities for personal undertakings and the inappropriate use of computer and internet by employees. This use has augmented the potential for unethical and illegal practices by employees. Technology has also made it simple to engage in unethical activities such as the theft of private information about other individuals and downloading inappropriate content from the internet. These problems are far reaching a nd businesses have developed ethics and training programs for its employees to assist in reducing the occurrence of unethical activities.1 The use of computers and the internet in the workplace exposes employers to liability for the actions of employees. The improper use of these facilities gives rise to actions in tort, which may hold the employer liable. Such instances involve holding employers liable under the doctrine of respondeat superior for the actions of its

Annotated Bibliography Assignment Example | Topics and Well Written Essays - 1000 words - 2

Annotated Bibliography - Assignment Example The author suggests that leaders in the public service undergo management transitions as they encounter new environments. The process of transition should have apt strategies to enhance quality work and improved performance. The author presents a practical way that will steer innovation and creativity in the nonprofit making bodies. The process of public service has the design to improve performance, reduce gaps, and effective participation. The government process focus on the entire society to overcome any form of discrimination to lead to a better solving agent. The entrepreneurial government promotes service delivery, performance on the agencies, meeting needs of the stakeholders, change in authority, and solving community problems. A transformation in the public service creates an increase in innovation. The primary health care in the Western world has wide range of professionals that include nurses, counselors, and doctors that embrace health. Primary health integrates leadership and management on the healthcare professionals to address different areas of health. Nurse practitioners in the first-line assessment of patients present the development of intermediate care. The skills of leadership and management of organizations have innate changes with clear implications for the education and training of all healthcare professionals. The author of the article discusses different theory in line with leadership and management that include personal construct theory, whole-systems theory, linearity complexity, and leadership theory. The author argues that innovation is the best approach for the healthcare professionals to solve problems. The author indicates different possible paths that some find difficult to adhere in the linear frame of mind. The author informs the reason for integratin g primary healthcare by providing advice on developing leadership countries. The author cites that intuition in organizations to lead and

Age Discrimination in the Workplace Essay Example | Topics and Well Written Essays - 2500 words

Age Discrimination in the Workplace - Essay Example Thus, the essay critically examines discrimination in the workplace and the application of the law of age discrimination based on specific cases. Federal and state laws protect workers against age discrimination for workers who are 40 years and above. The Age Discrimination Employment Act protects workers above 40 years against unlawful treatment by the employers or fellow employees. The employer must have at least 20 employees. The employees are protected in all the stages, including retrenchment, recruitment, workplace conditions and terms, dismissal and return to work after illness (Thew, Eastman & Bourke, 2005). Consequently, the Age Discrimination Employment Act (AFDEA) is one of the acts that protect people against discrimination on the basis of age. The act prohibits the denial of benefits to the older employees. The benefits given to the young employees should also be given to the aged. Additionally, the act prohibits mandatory retirement (Gregory, 2001). In 1993, to ensure that they were no mandatory retirement, employees such as college professors phased the elimination of mandatory retirement. That means that they would leave their workplace at an age of their choice. While, at the workplace they are entitled to all the rights. Furthermore, a mandatory retirement policy was permitted to people who are 65 years and above. After retirement, they are entitled to a pension on a monthly basis. There is also a prohibition of age preference and limitations. When advertising for a job, companies should ensure that it is open to all ages not discriminating the aged by mentioning the exact age(Gregory, 2001). Companies should also not reduce the benefits of people in the workplace based on age. If the benefits are reduced, the younger employees should also experience the same. The Age Discrimination Employment Act also prohibits discrimination in promotions, wages, layoffs, and termination of employment. Age

Legal And Ethical Practice For Learning Disability

Legal And Ethical Practice For Learning Disability The drive towards the provision of person-centred services for people with learning disabilities, has acquired a vast amount of policy makers attention in the United Kingdom (Cambridge, 2008). Valuing People (UK Department of Health, 2001) has been the most fundamental government paper that has prompted a change in the way current health and social care services operate. Collaboration can be seen as an important facilitator in delivering quality healthcare and achieving an holistic care service (Xyrichis et al., 2008). However, previous research focusing on teamwork in healthcare has been criticised for lacking a basic understanding of what this concept represents. This assignment aims to address the importance of inter-professional and multi- professional collaboration within the health and social care domain, when working with adults with learning disabilities. The concept of working together originated under the umbrella term mutli-agency team working; this term dominated the discourse of policy and practice in the first years of the 21st Century. Mutli-agency teams were drawn together from distinct agencies for a set period of time and for a particular task whilst other groups of professionals came together as interagency teams simply for a particular project or case (Anning 2006). An example is a group of health practitioners, social workers and carers, reviewing and monitoring service provision and access to person-centred services for adults with learning disabilities. The government have advocated for Learning Disability Partnership Boards to be set up so as to make it a priority that service users dont fall between the gaps and that they receive sufficient support and access to person-centred services. Clark (1993) states that inter-professional and inter-disciplinary practice can be used interchangeably. Inter-Professional working occurs when two or more professionals collaborate together in order to provide patient-centred care and a better quality of care; for instance the interaction between a general practitioner and a nurse. Multi-professional working occurs when professionals from health related occupations and varying backgrounds come together for a particular case. For example a diabetes team, whose primary function could be to assess, monitor and inform all people with diabetes within a particular catchment population. The team would mostly comprise of a consultant endocrinologist, two diabetes specialist nurses, a dietician and podiatrist. The UK Department of Education (2003) conducted research which shows that a person with a disability is likely to be in contact with more than ten different professionals in their lifetime. Throughout this time, issues can arise which may lead to a lack of continuity and co-ordination of care services. This is the main reason why the government advocates for an integrated approach for health and social care provision. This is not limited to healthcare but also outside of the domain, as different organisations have their own role to play. For instance, disparate services such as education, training, housing and employment need to work together and have a certain level of access to information about a client, whist maintaining patient confidentiality. For example the transition from secondary care to tertiary care such as from hospital to a residential home would require varying levels of expertise. An occupational therapist to examine the environment that the patient will be moving to, a medical practitioner to identify the need for the patient to be moved, a nurse to ensure continuity of care and a social worker to ascertain the level of support required on a day to day basis. The National Health Service (NHS) is the largest organisation in Europe, and is recognised by the World Health Organisation as one of the best healthcare services in the world (Department of Health, 2000). The Healthcare Act (1999) requires NHS organisations to work together in partnership (Glendinning et al, 2001) yet evidence such as the Lord Lamming report suggests that barriers to inter-professional and multi-professional practice still exist. Lord Lammings findings of the Victoria Climbià © inquiry highlighted that poor co-ordination and a lack of communication between agencies, was central to her untimely death. Since the publication of Every Child Matters (Department for Education and Skills 2003) local authorities are now developing innovative solutions for information sharing known as an Information Hub. Clear and effective communication between all parities is required for this to be successful, with specific reference to learning disability, care providers work and plan in different ways such as PATH (Planning Alternative Tomorrows With Hope) therefore it is even more important to clearly document and share information freely in order to foster the implementation of care plans and create value in the best interest of service users, service providers and other professionals. Traditionally, the NHS relied on paper records such as patient files, letters and referral forms. This was subject to unauthorised access, loss, a breach in patient confidentiality and a lack of accurate and up-to-date information. However due to the National Programme for Information Technology (UK Department of Health, 2005) and advances in technology, information sharing is more accessible due to the use of electronic databases which has security mechanisms to prevent malpractice and unauthorised access as well as upholding clinical governance. As outlined in the Nursing and Midwifery Code of Conduct (2008) quality record-keeping and evidence based policies are necessary for effective communication. However, this can in turn result in inactive collaboration (Daly 2004) with each professional group having a singular input into patient care. Purtilo and Haddad (1996) state that verbal communication is important in sustaining the relationship between patients and healthcare professio nals. Regular meetings of a multi-professional team with a common care pathway can aid the teams collaboration. Professional identity and patient power, is another factor which must be considered. Leathard (1994) points out that the rivalry between professional groups can inhibit collaborative working. Power struggles within society for example between, experienced colleagues and inexperienced colleagues are barriers towards successful inter-professional working. However, new approaches in care provision such as skill-mixing and a drive towards person-centred services utilises the authority of the patient to govern the priorities of an inter-professional team as well as valuing each member of a team and their contribution. A difference in philosophies of care is also a key factor, as different professional groups have different moral and ethical philosophies in care provision. Such as, the paternalistic approach of a medical practitioner versus the approach of a public health advocate (Daly 2004).Recent research suggests that inter-professional working can lead to verbal abuse; professional au tonomy is challenged when professionals work together in groups. A study conducted by (Joubert, Du Rand, VanWyk.., 2005) reported that nurses experienced high levels of verbal abuse by physicians. A tense environment can lead to poor working conditions and a higher risk of errors (Celik et al 2007). Professionals have different pay brackets, which is defined according to their professional group and then their role within the group. Issues that may arise include resource allocation and funding for staff. At present the UK is involved in global crisis and the economy is central to restoration as jobs are at risk and services are being cut which is a hindrance to mutli-professional working. There staff shortages within the NHS, which can damage interaction between groups and see a decline in collaboration. However, Leathard (1994) states that that advantage of inter-professional lies in the more efficient use of staff. Integrated care lies at the heart of health and social care provision and is at the future management of people with learning disabilities. The Care Programme Approach (CPA) was introduced in 1991 as a framework for people who require support from a range of different care service providers. The aim of the approach was to promote personalisation by consolidating services into a single service known as a care co-ordination model (Goodwin, 2010). The concepts of inter-professional and mutli-professional teamwork can promote effective and efficient patient care. A patient is able to receive expertise specific to the individuals problem, and a team can provide co-ordination which can prevent any aspect of the patients care being overlooked. Professionals are able to share knowledge and skills however it is important to understand how professions can work together amicably as ethical dilemmas can arise. Core values such as altruism, advocacy and integrity are important in health and socia l practice and all staff should adhere to professional codes of conduct. Total Word Count: 1,365 Including Headings and References